BOO'S TRAVEL KIT
Children's travel kit
Boo’s travel kit, was meant for children, who are used to living in urban settings hence, find it difficult to adjust else where. It is meant to make them feel as though they are carrying a piece of their home with them.
The inspiration for the same, was taken from the traditional ‘Gond’ art, and eventually was designed in a contemporary manner. An identity, along with packaging for a shampoo, cream and bodywash for children, was the final outcome of the project.
![identity_edited.png](https://static.wixstatic.com/media/0a9db7_a22014c16f3641859fafb38b48eab6e9~mv2.png/v1/crop/x_0,y_687,w_2121,h_1626/fill/w_376,h_283,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/identity_edited.png)
- The final identity
PACKAGING
Shampoo | Cream | Body wash
![p2.jpg](https://static.wixstatic.com/media/0a9db7_acf692e361d44362aa66346a94cf7a23~mv2.jpg/v1/crop/x_101,y_0,w_3307,h_2480/fill/w_496,h_372,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p2.jpg)
![p 1.jpg](https://static.wixstatic.com/media/0a9db7_667ac09c7b66471d80c722e331b43f6a~mv2.jpg/v1/crop/x_107,y_0,w_3295,h_2480/fill/w_496,h_372,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p%201.jpg)
- Digital version of the packaging
‘Gond’ art is characterised by patterns and by recurring usage of the elephant. Hence both were designed in a contemporary manner and used for the brand through out.
![FullSizeRender (21).jpg](https://static.wixstatic.com/media/0a9db7_f3db348030a540c6ac04b307f0e6257b~mv2.jpg/v1/fill/w_496,h_372,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/FullSizeRender%20(21).jpg)
![FullSizeRender (20).jpg](https://static.wixstatic.com/media/0a9db7_1fccbf44891d49f6b1fd23dedae68388~mv2.jpg/v1/fill/w_345,h_259,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/FullSizeRender%20(20).jpg)
- Final packaging
The final packaging was meant to be vibrant, and informative at the same time, so as to attract both parents and children, and leave the latter with knowledge about the ingredient.
Freelance Graphic Designer