RICO
Spanish coffee cafe
For this project, the lack of Spanish coffee cafe's was recognised, and hence a concept brand adhering to the look and feel of the same was worked on.
The brand was intended to catch the consumers eye with modern aesthetics, giving the idea of a product with great quality.
PROCESS
Mood board | Colour palette
- Mood Board
- Colour Palette
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INITIAL DIGITAL ICONS
- Iterations for the digital icon
FINAL
Logo | Packaging
This was the final identity of the brand, inspired by the geometric patterns found around Spain.
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The form, colours and typeface of the logo were decided keeping in mind the rich, contemporary vision of the brand.
- Final Logo
- Usage of the logo
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PACKAGING
Spanish architecture is often marked by its elaborate patterns. Therefore, for the packaging, patterns were created using the same forms and strokes, as that of the logo.
- Patterns
- Usage of the patterns and logo
Freelance Graphic Designer