STORIA
Food and beverage brand
Storia is a food and beverage company with multiple products such as milkshakes, coconut water, juices and the likes. They have their presence in over a 100 cities in India.
This project entailed changing the look and feel of their social media and packaging for coconut water along with the interface for people to buy the same, and packaging for the pack of multiple milkshakes, as well as for a single flavour.
PACKAGING
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COCONUT WATER
![cw m1.jpg](https://static.wixstatic.com/media/0a9db7_4c0304a3999441579ed7a65b241c2b47~mv2.jpg/v1/crop/x_671,y_148,w_2219,h_2092/fill/w_419,h_394,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/cw%20m1.jpg)
![cw m3.jpg](https://static.wixstatic.com/media/0a9db7_018ebf477f2f4e42bdea520d7844a646~mv2.jpg/v1/crop/x_0,y_17,w_7236,h_6846/fill/w_419,h_394,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/cw%20m3.jpg)
![cw m2.jpg](https://static.wixstatic.com/media/0a9db7_e550af8493a44965a7db039de00300f7~mv2.jpg/v1/fill/w_357,h_447,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/cw%20m2.jpg)
Storia as a brand is focused on enriching lifestyles by developing natural products.
Their coconut water packaging was designed keeping this in mind using pastel colours, and illustrated elements of nature, making it look easy on the eyes, while following a minimalistic approach.
- Packaging designed with colour options
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PACK OF 6 MILKSHAKES
![p m 7.jpg](https://static.wixstatic.com/media/0a9db7_5d67c0b520b14c37a231dec05ddf03b5~mv2.jpg/v1/crop/x_1185,y_642,w_2620,h_2452/fill/w_388,h_363,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p%20m%207.jpg)
![p m 2.jpg](https://static.wixstatic.com/media/0a9db7_0336bbb730b44ef18161caa119fb24e9~mv2.jpg/v1/crop/x_648,y_435,w_2758,h_2410/fill/w_388,h_339,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p%20m%202.jpg)
![p m 1.jpg](https://static.wixstatic.com/media/0a9db7_c4ba3f480f7440509cdeead758c2f50b~mv2.jpg/v1/crop/x_743,y_553,w_2628,h_2278/fill/w_389,h_337,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p%20m%201.jpg)
A design for their pack of six milkshakes was developed, by creating and using elements based on the different flavours.
- Packaging designed with colour options
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PACK OF MANGO MILKSHAKES
![p m 3.jpg](https://static.wixstatic.com/media/0a9db7_e802caeb30184f56b7484288a6489810~mv2.jpg/v1/crop/x_449,y_0,w_2702,h_2535/fill/w_374,h_351,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p%20m%203.jpg)
![p m 5.jpg](https://static.wixstatic.com/media/0a9db7_4f9d985cac074ae69d7549fd49cafa5b~mv2.jpg/v1/crop/x_1568,y_778,w_2534,h_2209/fill/w_374,h_326,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p%20m%205.jpg)
- The multiple artworks designed for the mango shake
The artwork for the box of mango milkshakes was created with a more illustrative approach, using sketchy elements, along with earthy water colours.
![p m 6.jpg](https://static.wixstatic.com/media/0a9db7_f8c1a161da8043b79641ef418545de56~mv2.jpg/v1/crop/x_1592,y_845,w_2428,h_2116/fill/w_413,h_360,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p%20m%206.jpg)
![p m 4.jpg](https://static.wixstatic.com/media/0a9db7_28b31e8d5cba4928a728e199e9db95e9~mv2.jpg/v1/crop/x_329,y_0,w_2941,h_2535/fill/w_376,h_324,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/p%20m%204.jpg)
SOCIAL MEDIA FOR COCONUT WATER
Visual and Content
![sm final 3.jpg](https://static.wixstatic.com/media/0a9db7_12716cb2f37549ddb43ecdbd02ac06d3~mv2.jpg/v1/crop/x_105,y_0,w_2785,h_2000/fill/w_478,h_343,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/sm%20final%203.jpg)
![sm final 2.jpg](https://static.wixstatic.com/media/0a9db7_800b54bc816b4193b788a3b91a6c9266~mv2.jpg/v1/crop/x_249,y_208,w_2446,h_1629/fill/w_461,h_307,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/sm%20final%202.jpg)
- Look and feel of coconut water's social media
The look and feel of coconut waters social media, was intended to be premium using illustrations, clean photography whilst being informative about the product.
![sm ig page 1.jpg](https://static.wixstatic.com/media/0a9db7_f588602a56f0411a8a068562ea997742~mv2.jpg/v1/crop/x_1547,y_134,w_2866,h_2763/fill/w_363,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/sm%20ig%20page%201.jpg)
![sm final 1.jpg](https://static.wixstatic.com/media/0a9db7_67d8cc96a3524229b7a9a6e79f543f62~mv2.jpg/v1/crop/x_126,y_211,w_1542,h_1730/fill/w_343,h_385,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/sm%20final%201.jpg)
UI/UX
Mobile interface for coconut water
![cw mw m1.jpg](https://static.wixstatic.com/media/0a9db7_ec2ddc56febb45c59c12fef7ac52bd05~mv2.jpg/v1/crop/x_341,y_0,w_2301,h_2194/fill/w_422,h_402,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/cw%20mw%20m1.jpg)
- Look and feel of the mobile interface
The mobile interface for purchasing coconut water was meant to be informative as well as have the consumer remember it as a premium product.
pallavijaindesigns
![mobile webiste m 1.jpg](https://static.wixstatic.com/media/0a9db7_d4d91220f3df42469afe15f5405c776b~mv2.jpg/v1/crop/x_1417,y_851,w_1826,h_1842/fill/w_419,h_423,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/mobile%20webiste%20m%201.jpg)