TAG
Clothing Line
Tag is a clothing line based out of Mumbai, India with their focus being on premium western wear for women, with multiple collections, each having a certain theme.
They wanted their brand to be perceived as premium as well as contemporary, and their logo, branding, marketing collaterals, social media, were worked on keeping the same in mind.
PROCESS
Digital Icons
- Initial digital icon's
FINAL
Digital Icon
This was the final identity of the was brand, in keeping with the modern and evergreen vision, whilst being premium and unique at the same time.
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BRAND COLLATERALS
- Some of the clothing tags designed for their collections
TAG as a brand develops their designs based on several themes for which clothing tags were designed with patterns and typefaces that best suited that particular collection. Moreover, each collection was also given its own tagline in keeping with the respective theme.
SOCIAL MEDIA
Visual and Content
- A look into Tag's social media content
The social media handling and marketing collaterals of Tag included coming up with digital as well as written content. This included the likes of the tagline of the brand, its collections, look and feel of their social media and advertisement, through visual art and design.