THE INDIAN ARTISAN
Labour Of Love
The Indian Artisan is a luxury home decor brand based out of Mumbai, India. The brands core intent is to bring Indian crafts into modern homes. It bridges the gap between the Artisans present in the interiors of India, and people across the cities by making these handcrafted products available online, whilst creating a very contemporary yet traditional look and feel around the brand.
The mood board created for the brand was part of our branding exercise, wherein it embodied the look and feel of the same, for multiple visuals that were designed.
- Moodboard
FINAL
Logo | Packaging Design | Brand Collaterals
- Final Unit
This was the final identity of the was brand; The Elephant is a symbol of luck as well as luxury in Indian tradition, hence a hand drawn version of the same was then perfected digitally. Moreover, an element of weaves was added to the identity in order to symbolise home decor.
We used the tagline 'labour of love' because the core value of the brand is centred around celebrating handmade products that are painstakingly created and perfected by these artisans.
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PACKAGING DESIGN
-Paper Bag
-Cloth Bag
-Thank You Notes
-Tags
The packaging design for The Indian Artisan constituted of a paper bag, cloth bag, hang tags (that go on each product) and thank you notes that are given along with their products to the customers.
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All of the above were designed carefully using elements of the logo, along with the brand colours and created in a way that they look part of the same family,
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BRAND COLLATERALS
pallavijaindesigns
-Letter Head
-Visiting Cards
PRODUCT PHOTOGRAPHY
The product photography for The Indian Artisan was directed making sure that it gives off a luxurious yet handcrafted look and feel to the viewer.
SOCIAL MEDIA
Design and Management
The brand wanted to be very present and active on Instagram as well as Facebook. The posts were designed and managed in a manner that isn't only creative/ interactive but also product oriented.
